Jun 16, 2026
Caleb's guest is Doug Sirkoch from UpRoute, a marketing agency specializing in the green industry. The conversation focuses on digital advertising strategies for landscaping and hardscaping businesses, specifically highlighting the importance of tracking metrics like customer acquisition cost (CAC) and lifetime...
Jun 12, 2026
Caleb interviews Sam Fink, the young owner of Avid Landscapes. The conversation highlights Fink’s professional evolution from a childhood lawn mower to a business owner focused on high-end planting and design. Throughout the episode, the two men discuss the transformative impact of mentorship, industry coaching,...
Jun 9, 2026
This episode details the professional systems and operational philosophy used by Caleb Auman to manage a successful landscaping business. It highlights how specialized software and rigorous processes are essential for transforming a chaotic workload into a controlled, profitable enterprise. Caleb outlines a...
Jun 9, 2026
Caleb emphasizes the critical role of clarity in business operations, arguing that detailed communication with both clients and staff directly correlates to increased profitability. He also reflects on the importance of personal discipline, specifically regarding time management and avoiding digital distractions...
Jun 3, 2026
Caleb addresses the financial and operational pitfalls of poorly managed change orders within his landscaping business. He admits to losing thousands of dollars by failing to document project additions officially, prompting him to implement a new Standard Operating Procedure (SOP) using the Leanscaper AI platform....